Bruce Hood is professor of Developmental Psychology in Society at the University of Bristol. His research explores cognitive development and he specialises in the neuroscience of rationality, thought, action and the cognitive process involved in magical thinking.
Bruce was born in Canada. He completed his undergraduate studies in psychology and a Masters at the University of Dundee, before moving to Cambridge to undertake a PhD in visual development. He was then a visiting professor at MIT and faculty professor at Harvard University.
He published his first popular science book in 2009, SuperSense: Why we believe in the Unbelievable. In 2011 he presented the Royal Institute Christmas Lectures titled ‘Meet you Brain’. In 2012 he published The Self Illusion: Why there is no ‘you’ inside your head.